AT&T and their MEDIA

AT&T uses new media and social media effectively in order to maintain the outstanding public relations that they pride themselves on. Their use of Facebook, Twitter, and their corporate website assists them with not only promoting their company, but also by helping them to sustain relationships with their consumers.

Their Twitter page, for example, does a great job of communicating with prospective and current consumers. They utilize this outlet by replying to customer inquires, posting links and updates to news and products, and by serving consumers with a separate Twitter page that is used specifically for customer service. Customers can tweet any issues or concerns by mentioning "@ATTCustomerCare" and an AT&T representitive will tweet back with assistance to their needs. This opens up great two-way communication and is an excellent example of efficient public relations.

Their Facebook page also does a great job of representing their company. By frequent status updates and pictures of products, liking this page is defintely a good way to keep up to date with what is going on with AT&T. Their page also includes advertisements, graphics, videos, as well as a separate page that highlights the risks of texting and driving with their "It Can Wait" campaign. Connecting with consumers and showing concern for their safety is a great way to demonstrate effective public relations.

Their website is also an excellent way to find out about AT&T's products and services. Although more informative than their social media sites, they still maintain two-way communication with consumers by creating awareness for their different Twitter accounts, Facebook, and Youtube account right on their home page. This makes consumers feel like AT&T cares about them as individuals. It creates an outlet for them to interact with AT&T and feel more apart of their brand. Using their website as a way to advertise these different media outlets is an excellent way to create awareness.

In my opinion, I believe that AT&T is using new media and social media exceptionally in order to maintain public relations that connects with the public and appeals to consumers in a way that is very unique. A good company is not just about a good product, but creating lasting relationships with consumers is what sustains a company in the long run. AT&T keeps all outlets of communication open with consumers in order to makes sure that all of their needs are fulfilled to the best of their ability. I think that there is nothing more that AT&T could do at this point to use social media. They have covered all of the bases of popular social media today, and by utilizing the popularity of these sites they are gaining awareness for their company. If I were the PR person for AT&T, I would consider creating a blog for the company, however Facebook and Twitter are quick and easy ways for individuals to learn about their products and services so I don't think a blog is completely necessary. In the future it may be a good idea once blogging becomes more prevalent in the social media industry.